Cadbury Creme Eggs

Persuasive Reading Analysis:
L.I.Analyse text to identify examples of ethos, pathos and logos.

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer cleverly gains audience attention by uses the phrase Don't get caught’.At the beginning of the advertisement and repeated throughout the clip.
Big Names –  Mentions experts and important people to support the argument	Yes	The experts use Cadbury chocolate a world famous  chocolate brand made in New Zealand.
Ethos – Tries to build trust and credibility	Yes	The writer has used the little girl ,saying  that she is an angel to make the audience think she is sweet and  innocent.
Pathos – Appeals to the audience’s emotions	Yes	The writer has stated that the Chocolate is irresistible to make us want to buy their Products
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer tells the audience what the Cadbury Creme egg taste like ….. e.g.The smooth double chocolate and irresistible creamy egg  yolk filling.
Kairos – Builds a sense of urgency  for the cause	Yes	The writer has said they are irresistible meaning if you don’t buy there products they are going to sell out.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No